Keynote: Digital Tools for Mobile Marketing – Using Video to Reach Your Audience
(can be presented in 45-90 minute sessions)
In order to position your company in for the future of web strategies your must learn how to create, produce, market and engage the consumers online. Using video on social media is very different than video on television. Our program is designed to teach companies, marketing managers and brand strategists how to design these videos in high quality with reasonable budgets.
Summary: Technology is reshaping human society in ways we never imagined, and the story for the future is one of promise and innovation. The human brain processes images 60,000 times faster than text and 90% of information transmitted to the brain is visually based.
In today’s high-speed business channels, marketing to your audience can be difficult. Your goal at every step of the sales process is to stay connected and leave a lasting impact for your brand. Creating content that is relevant to each user’s brand experience requires a unique understanding of consumers’ motivations.
Presenting your story is all about capturing your idea and explaining it to your audience in an interesting way. The smartphone is overtaking the PC, putting the power of computing into a device people live with.
Bert Oliva will speak about the ways you can use social videos to impact your market and maintain your brand image and gain digital loyalty. He will also help you understand the engagement process and how you can strategize your brand videos to create the ultimate digital experience for your potential customers.
CAPTURE YOUR AUDIENCE’S ATTENTION: Participants will learn to take advantage of the fact that people prefer video content to traditional text content at a rate of 2 to 1 and build up a loyal audience on numerous social media platforms, including Facebook, YouTube, Instagram, and more.
DO IT RIGHT: Participants will learn the 5 steps to creating simple, yet captivating, mobile-friendly social videos to capture their audience and create digital loyalty on the various social media platforms.
CREATE ENGAGEMENT: Participants will learn techniques, including such things as asking the right questions, to use in their videos to create interaction and engagement on their platforms and generate more social buzz overall.
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