When you are introducing a speaker, your primary goal is to prepare the audience and get them excited for what they are about to hear.

Copying and then reciting the text from a speaker’s bio is easy, but it also ensures that your audience will pass out from boredom before you’re halfway through.

A good introduction can get your audience excited about what they’re about to listen to. It will set a better tone for your audience than the alternative of reading a bio. Also, a sure way to undermine your own credibility and that of the speaker is to mispronounce their name, the title of their presentation, or any other key terms.

Moreover, even if the speaker has a lengthy list of biographical details that are related to her talk, there’s no need to recite them all. Long introductions are boring. Nobody attends an event to listen to the introducer go on and on. Long introductions sound pompous and cause the audience to lose attention before the speaker gets on stage. Reciting dozens of professional accolades gives the impression that the speaker cares only about himself and his ego.

When guests are interviewed by a late-night television host, there’s always music to welcome them to the stage, and the mood is typically more energized. Which do you want, wild applause, or cold, silent staring?

Done correctly, introductions can jumpstart your audience before you have even uttered a word and a powerful Intro Video from BOWA Studios can do just that.


If a picture paints 1,000 words, then one minute of video is worth 1.8 million, so say Forrester’s researchers.

Intro Video Sample:



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